What Is A Good Conversion Rate For Ecommerce

Know what your conversion rate is

Your e-mail subscription conversion rate is how many people are subscribing to your newsletter. On an ecommerce site, you would want that number to be as high as possible.

You’ll need to set up different scenarios so you can measure it. For example, if you have an email subscription form, you should put a pixel in the background of the form that tracks when someone subscribes versus when they open their inbox.

Then you can calculate a percentage from those two times to get your subscription conversion rate.

Look at your analytics

Visit your website, click through to an article, sign up for a newsletter, take any action that will add data into the system from which you can analyze conversion rates.

This may sound complicated, but it is actually very simple. You have two options for collecting this information – either use a third party tool (which comes with its own set of stats and issues when using them), or build in some fun stuff yourself.

I’d recommend building in yourself if possible. That way you know where the info is coming from and what it means. Plus, you get to save money by not having to pay for someone else’s service.

Either way works well. Just make sure that you don’t hit “enter” before you look at your analytics.

That is, make sure you put together an analysis plan while there still are things to analyse.

You want to make sure you don’t skip steps.

Find your funnels

There are so many different ways to promote products through e-commerce, including various websites such as Amazon, Alibaba, Tesco, Walmart, and others. These provide numerous methods of selling products that can be effective when used in conjunction with one another.

However, all too often the phrase “use these tools” is spoken, but there’s no mention of how to use them properly, or where to start.

This becomes even more apparent when people try to sell you an extension they created that may help you with conversions! (I will admit, I am partially responsible for this mistake since I relied upon their tool.)

So first, figure out what type of product you have, who your target market is, and then find which channels would be best for reaching those targets.

Then move down each channel and think about whom you want to reach, the type of content you want to create, and how. This will help reveal your conversion goals and funnel types.

Optimize your offers

Your products are available at incredible prices, you have great deals and promotions going on all the time, people know about your store and what you offer, so there’s always going to be a chance to sell something. The only way to improve your conversion rate is to promote your e-store aggressively using social media, ads, affiliate programs, and other sales channels.

If you invest time in developing your e-shop through customization, quality control, and pricing that matches your target market, then others will recognize it and want to take advantage of your efforts. From an advertising perspective, you can find opportunities everywhere, including those traditional methods such as advertisements, flyers, posters, newspapers, etc.

That doesn’t mean you should overdo it or that you need to force your product into someone’s face. You want people to notice your store because they think it offers good things at decent prices. One more thing, don’t forget to keep your price list consistent throughout your shop.

Create appealing swatches of color

While it may seem unrelated to your sales message, creating an appeal of colors is very important when it comes to ecommerce conversion rates.

Color has been known to influence human perception since the earliest days of art history.

Certain colors appear to go together, while others do not.

Colors that are next to each other on the spectrum (not counting shades of the same colour) such as red and green, or blue and orange, tend to work better together than colours that are far away from one another on the spectrum.

These pairings also make sense biologically. Red is typically perceived as hotter than yellow, which is more neutral in temperature.

Our brains respond to colour spectrally, too, so there’s also science behind different colors’ effectiveness.

Studies have shown that people who buy products with a specific color use that color more frequently, which can dramatically decrease how often you see it on the shelf. This increases purchase probability.

Specifically, research conducted by Stanford University found that our perception of color influences both our decision-making process and what we focus on.

There’s a similar phenomenon at play when it comes to shopping online. When browsing a computer screen filled with products, all white-, black-or gray-colourful things start to look good.

By contrast, brown stuff is easiest to find. It’s harder to ignore.

That’s why companies that sell liquor invest in cool branding and logos versus those that sell books. The latter have been recognized to sell bigger items, but they generate less revenue.

Use bold fonts

When it comes to grabbing someone’s attention, none can compare with a big font. In fact, some studies show that large, bold typography is one of the most effective ways to draw people in.

According to another study conducted by Type A Group, subjects responded better to headlines in your site’s text when the headline was all caps (all-caps) or featured a particular color like red. Color can help grab readers’ attention, but only if it matches what you are selling.

If you use blue, try using red. If you want to attract customers, don’t forget to check out our ecommerce design tools section at www.typecetera.com. There, you will find several useful templates you can use to make your website more appealing.

Add images

Customers want to be able to visualize products, so add low-resolution images of each product (with a caption explaining what the image depicts). This will help customers understand what they’re buying before they purchase it.

When viewing cart pages, if you have graphics, put them up. If not, definitely still include video or an audio clip that explains how things function. People love to hear technology explained in layman’s terms.

If you give people a reason to trust you, then they will buy from you. Photos are very persuasive; someone has to like your brand of photos for them to start trusting you.

Put testimonials around the website at every opportunity. Let customers know they can count on you for quality goods and service.

Keep updating the page with new endorsements until buyers feel comfortable making a sale.

Make it simple

Visitors to your e-store should be able not only to find what they’re looking for, but also shouldn’t get lost in an ocean of choices. If you have too many options, people are less likely to choose your product.

You want them to buy into the idea that you’ve created a space where they can sell something. You don’t want them to feel like they have to make a purchase to access what they found.

Visitors need to know how to identify their choice item and price it. How do they enter the pricing information? Do you offer discounts or bonuses when they decide to look at your store?

Let’s say you have ten items all priced the same. But one is more expensive than two others. Which would you rather see – the cheaper ones or the more expensive ones? People will spend more money if they think there’s a good reason.

They won’t just hand over their cash without a reason. That isn’t fair to your business! So it’s important to really understand why people might buy your product instead of someone else’s.

Make shopping easy

https://www.youtube.com/watch?v=mw4L0cKA5XA

Many people shop online because it is easier than going to a store. There are many things you can buy online directly from their websites.

Some stores have apps that make buying easier. You don’t need to go to the website if you want to purchase something.

You can also find shops that offer discounts off or even free items by using Google searches. Facebook, Instagram, and Twitter are great ways to discover deals. Use different subscriptions like Amazon Prime and 16th Street Station to get products right at your doorstep.

It’s not just digital sales that give better conversion rates. We understand how important it is to take advantage of a wide selection of good deals when purchasing goods online. That’s why we share news articles about current best prices all day long. By doing this we are able to help more of our customers save money while placing more purchases in the moment. These same tips apply whether you are ordering over the phone, through email or in person at a counter.