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https://www.youtube.com/watch?v=njDU-WcTSx4
Your website’s conversion rate is the percentage of visitors who complete an action associated with your website, such as purchasing an item, signing up for a service or returning a result page. If you get one single piece of performance data from Google Analytics, it should be the conversion rate.
This metric tells you exactly how many people visited your site but didn’t feel like completing an action because they left before something “converted”. In e-commerce websites, this can mean buying an item or placing an order; in services that require commitment, this could mean booking a session or filling out a form.
Broadly speaking, web pages with less text, simpler navigation structures and more visual appeal (such as logos or images) will convert viewers into customers better. Also, check out our guide on how to improve your webpage’s conversion rate.
You can find the Conversion Rate report under the Events menu
Are people visiting your site but then leaving quickly without making a purchase?
It could be because they didn’t find what they were looking for or it could be that you have a low ‘bounce rate’ (the percentage of visitors who leave your page immediately).
Either way, you want to get more people through the door so that they can visit your e-store and buy something.
The next time you think about changing anything on your web page, ask yourself if this is helping to increase the bounce rate or not.
Anything that gets people engaged longer than one click away is helpful in improving conversion rates.
Here are some things to consider :
Your own perception of your website is one of the most important factors in improving your bounce rate. If you think your e-store or individual product page is difficult to use or find too much information, then customers will be less likely to spend time on it.
Make things as easy as possible for your visitors by providing all relevant info at once. Minimize forms that need filling out if there is any necessary information.
Keep pages short and simple with no unnecessary details. Users do not want to read through dozens of paragraphs before they have a question or give their opinion.
Consider using more visual content such as showing example usages of products or tools used in projects. This way users can see directly how something will help them.
Break down big ideas into smaller ones to make them easier to grasp. There are some great ways to present data which will explain why your bounce rate is lower than your average start.
You want customers to buy quickly without looking around at other parts of your store. Therefore, you should make it easy for them to find what they need in your shop with clear descriptions and pictures.
You also need to encourage people to leave immediately when they have made a purchase. So check out how to improve your bounce rate here.
If you have multiple pages of search results, like multi-level dropdown menus or lists, provide links to other sections of the website so visitors can browse without making a purchase.
Website redesign is much needed to increase conversion rates. There are few things that you can do to reduce bounce rate which is the percentage of visitors who leave your page immediately.
One thing that gets people bouncing is page load time. If the loading time of your website is too slow, customers will browse the internet until they find another web store.
You also have the option of having a static webpage or a dynamic one. A dynamic page shows content depending on the specific parameter (you can run a survey about it).
Let’s say you have a webpage that asks how many kids each couple has. For those with four or more children, let’s say $20 per child applies.
Then you have a second question where you ask what percent of money parents make goes to charity every year. Those under $100 pay nothing, between $100 and $250 pay 1 dollar, above $500 pays 2 dollars and everyone over $1,000 gives $3 dollars.
These are difficult questions to answer, but it may mean donating half of someone’s paycheck ($15 in total) or giving away prizes for bringing up the number of children. It could be ticket buyers at your restaurant’s cantina who don’t buy anything else.
The price of your product is the biggest turnoff for customers.
If you have products that are over-priced, people will pass even if they need them or want to pay money for them. It takes research to figure out what others are willing to spend in terms of dollars for a product like yours.
You also have to consider whether it is worth it to produce high priced goods that may only be used occasionally. For example, if you can make something yourself, why not?
It is good to have variety in prices. Customers expect some variation so that they do not know how much any one item costs.
Put your best items up first; visitors are likely to pick things they like more easily. Then put your mid-range items lower on the page and show viewers how far they can go with their buying options.
The bottom line is that there has to be enough difference between each price tag to warrant going beyond the original view. You needs to think about why you are offering the product at all, since people might not buy anything else.
Finally, don’t forget to include shipping and other charges within your listed prices. Many buyers feel that this adds up quickly and makes a purchase easier.
Online shoppers are too busy surfing Facebook, Instagram or Twitter to read through online pages of content. Make it easy for visitors to find what they’re looking for by using an uncomplicated, user-friendly design.
Good ecommerce websites have clean, minimalist layouts with easily navigable options. Following these conventions will help all your information be treated equally.
Color usage is also very important. Effective use of color can make or break a page. You want people to look at the page and go “wow, that is a great catch piece”? Or “that thing is not even noticeable”? Pick a few colors that work well together and keep them in mind while you’re designing.
Another big factor in bounce rate is the product listing page. If customers cannot search or browse the products via this page, they might end up leaving the site completely. Let’s say the product list itself has 30 items; if there are no photos or descriptions, clients may leave.
It’s always best to have as many features listed as possible so users do not get overwhelmed. Here are some ways to put more details about each product onto the website, without making the list pretty long.
When you write an article, topic, or book, you have to think about your target audience. You want to give them what they need from your content, which is why you choose that type of material.
But more importantly, you should also remember to include what you want in your articles, blogs, topics, etc.
That’s how you can make sure you’re giving your reader a good bounce rate (the amount of people who read something but don’t stay long enough to actually click through to one of your pages).
You want to try to get readers to stick around longer than just buying their next action, like going to your Facebook page or shopping online. That’s because companies pay per impression, not per click.
So if someone doesn’t buy after reading your blog post, they might forget about you. But if they do find themselves ready to buy somewhere, it’s likely because of the information you provided.
Without prospects, you have no customers. Therefore, your job is to turn lots of people into leads so they can become sales.
One way that you can do this is by creating an amazing website that is full of information that helps them find their problem solved. You need to be able to guide them through the process as they make the decision to purchase from you.
Another way to help them convert is by sending targeted emails. Again, you want to use data analysis tools to determine which emails are most likely to result in a sale.
You can also create videos or give webinars. This way you can take someone else’s hand and walk them through the steps of buying what you have to offer.
Web chats could either be individual conversations or group conversations. They depend on how much time you have and who you chat with.
Whatever method you choose, make sure it is clear and easy to follow. Anyone can talk to themselves but trust me, people will not go down that path!
https://www.youtube.com/watch?v=njDU-WcTSx4 Your website’s conversion rate is the percentage of visitors who complete an action associated with your website, such as purchasing an item, signing up for a service or returning a result page. If you get one single piece of performance data from Google Analytics, it should be the conversion rate. This metric tells you exactly how many people visited your site but didn’t feel like completing an action because they left before something “converted”. In e-commerce websites, this can mean buying an item or placing an order; in services that require commitment, this could mean booking a session or filling out a form. Broadly speaking, web pages with less text, simpler navigation structures and more visual appeal (such as logos or images) will convert viewers into customers better. Also, check out our guide on how to improve your webpage’s conversion rate. You can find the Conversion Rate report under the Events menu Are people visiting your site but then leaving quickly without making a purchase? It could be because they didn’t find what they were looking for or it could be that you have a low ‘bounce rate’ (the percentage of visitors who leave your page immediately). Either way, you want to get more people through the door so that they can visit your e-store and buy something. The next time you think about changing anything on your web page, ask yourself if this is helping to increase the bounce rate or not. Anything that gets people engaged longer than one click away is helpful in improving conversion rates. Here are some things to consider : Your own perception of your website is one of the most important factors in improving your bounce rate. If you think your e-store or individual product page is difficult to use or find too much information, then customers will be less likely to spend time on it. Make things as easy as possible for your visitors by providing all relevant info at once. Minimize forms that need filling out if there is any necessary information. Keep pages short and simple with no unnecessary details. Users do not want to read through dozens of paragraphs before they have a question or give their opinion. Consider using more visual content such as showing example usages of products or tools used in projects. This way users can see directly how something will help them. Break down big ideas into smaller ones to make them easier to grasp. There are some great ways to present data which will explain why your bounce rate is lower than your average start. You want customers to buy quickly without looking around at other parts of your store. Therefore, you should make it easy for them to find what they need in your shop with clear descriptions and pictures. You also need to encourage people to leave immediately when they have made a purchase. So check out how to improve your bounce rate here. If you have multiple pages of search results, like multi-level dropdown menus or lists, provide links to other sections of the website so visitors can browse without making a purchase. Website redesign is much needed to increase conversion rates. There are few things that you can do to reduce bounce rate which is the percentage of visitors who leave your page immediately. One thing that gets people bouncing is page load time. If the loading time of your website is too slow, customers will browse the internet until they find another web store. You also have the option of having a static webpage or a dynamic one. A dynamic page shows content depending on the specific parameter (you can run a survey about it). Let’s say you have a webpage that asks how many kids each couple has. For those with four or more children, let’s say $20 per child applies. Then you have a second question where you ask what percent of money parents make goes to charity every year. Those under $100 pay nothing, between $100 and $250 pay 1 dollar, above $500 pays 2 dollars and everyone over $1,000 gives $3 dollars. These are difficult questions to answer, but it may mean donating half of someone’s paycheck ($15 in total) or giving away prizes for bringing up the number of children. It could be ticket buyers at your restaurant’s cantina who don’t buy anything else. The price of your product is the biggest turnoff for customers. If you have products that are over-priced, people will pass even if they need them or want to pay money for them. It takes research to figure out what others are willing to spend in terms of dollars for a product like yours. You also have to consider whether it is worth it to produce high priced goods that may only be used occasionally. For example, if you can make something yourself, why not? It is good to have variety in prices. Customers expect some variation so that they do not know how much any one item costs. Put your best items up first; visitors are likely to pick things they like more easily. Then put your mid-range items lower on the page and show viewers how far they can go with their buying options. The bottom line is that there has to be enough difference between each price tag to warrant going beyond the original view. You needs to think about why you are offering the product at all, since people might not buy anything else. Finally, don’t forget to include shipping and other charges within your listed prices. Many buyers feel that this adds up quickly and makes a purchase easier. Online shoppers are too busy surfing Facebook, Instagram or Twitter to read through online pages of content. Make it easy for visitors to find what they’re looking for by using an uncomplicated, user-friendly design. Good ecommerce websites have clean, minimalist layouts with easily navigable options. Following these conventions will help all your information be treated equally. Color usage is also very important. Effective use of color can make or break a page. You want people to look at the page and go “wow, that is a great catch piece”? Or “that thing is not even noticeable”? Pick a few colors that work well together and keep them in mind while you’re designing. Another big factor in bounce rate is the product listing page. If customers cannot search or browse the products via this page, they might end up leaving the site completely. Let’s say the product list itself has 30 items; if there are no photos or descriptions, clients may leave. It’s always best to have as many features listed as possible so users do not get overwhelmed. Here are some ways to put more details about each product onto the website, without making the list pretty long. When you write an article, topic, or book, you have to think about your target audience. You want to give them what they need from your content, which is why you choose that type of material. But more importantly, you should also remember to include what you want in your articles, blogs, topics, etc. That’s how you can make sure you’re giving your reader a good bounce rate (the amount of people who read something but don’t stay long enough to actually click through to one of your pages). You want to try to get readers to stick around longer than just buying their next action, like going to your Facebook page or shopping online. That’s because companies pay per impression, not per click. So if someone doesn’t buy after reading your blog post, they might forget about you. But if they do find themselves ready to buy somewhere, it’s likely because of the information you provided. Without prospects, you have no customers. Therefore, your job is to turn lots of people into leads so they can become sales. One way that you can do this is by creating an amazing website that is full of information that helps them find their problem solved. You need to be able to guide them through the process as they make the decision to purchase from you. Another way to help them convert is by sending targeted emails. Again, you want to use data analysis tools to determine which emails are most likely to result in a sale. You can also create videos or give webinars. This way you can take someone else’s hand and walk them through the steps of buying what you have to offer. Web chats could either be individual conversations or group conversations. They depend on how much time you have and who you chat with. Whatever method you choose, make sure it is clear and easy to follow. Anyone can talk to themselves but trust me, people will not go down that path!Learn how to calculate your bounce rate
Look at your website’s stats
Ask yourself what is causing my site’s bounce rate?
Make improvements to your ecommerce site
Redesign your site using best practices
Optimize your offers and prices
Provide easy, clear navigation
Use compelling content
Encourage prospect conversion
Coming soon!
More info!