How To Evaluate Website Traffic

Notice How Much Traffic There Is

When you get some traffic to your website, the first thing you want to do is evaluate the quality of that traffic. You want to make sure it’s going to be as effective as possible for your site at this stage of its development.

The number one reason why people don’t convert visitors into customers is because they fail to generate any income within the next few months. People are more likely to keep shopping when they feel like doing so, and if they don’t have a sense of urgency about buying something now, they may wait until later to buy.

You can see by looking at your sales numbers that there’s money in your business, or you’re just wasting time running a website. It’s very simple to figure out which option you have here.

Next, look at how many clicks it takes to get onto an order page. If you have a high-traffic website, you don’t want to add inventory to your store without fixing the cost of production first! That would be silly.

Consider investing in Google Ads (website search ads), Facebook Ads, or Twitter Promoted Posts to help drive traffic to your site.

Look at Your Site Stats

That way you can see if people are coming to your site and what interests them.

There are many ways to evaluate your website traffic. One of the most basic is by looking at the number of visitors to your page.

You can look at this in two different ways. You can look at the percentage of visits that end with a click (returning visitor), or the total number of visitors (unique sessions).

Returning visitors are important, but unique visitors tell you more about how well your content works. If one person visits your homepage once, then there’s a chance they were directed here from another page.

People don’t want to repeat an activity, so returning users means someone who found value on your site. It’s easier to get new customers using web analytics tools, as they allow you to measure the size of your audience.

Content marketing specialists use these numbers to figure out which pages of their site are popular and which aren’t. They try to increase the amount of traffic going to their less-popular pages.

Getting some level of engagement (i.e. clicking on a link) is better than getting only scroll-and-leave behavior (a lot of people just browse). Getting a higher proportion of actions taken (i.e. converting a viewer into a customer) is better than getting a lower proportion of prospects added (or subscribers returned).

Web analytics software will help you see where people are entering your domain name, and take action (such as visiting a page). This helps you understand what visitors are hoping to find inside your webpage.

Look at What Leads to Your Website

Now, let’s talk about how you can evaluate your traffic. When people start looking at how to evaluate their own web traffic, they usually want to know three things.

First, where are all my visitors coming from? What websites do I visit frequently? Why am I not getting traffic from new sources?

Second, what gets me readers?

Third, what helps people find my site?

This article will focus more on question two but it is helpful to understand both questions one and three.

See Examples of Other Blogs

It’s easy to get distracted by all the different ways people can access the Internet these days. If you have a website, then there is a good chance that you are reading this article right now.

There are many things that can be done using the internet, from writing articles or selling products, to playing games or going to movie websites.

Blogs are a great way to take a look at how others use the internet! There are many different types of blogs, each offering a unique perspective.

You don’t need to feel like you have to read every word of a blog to enjoy it, since blogging is very much a personal choice.

However, if you do want to see more content, there are several resources for you to choose from. Some of them offer subscription services, allowing you to subscribe to their emails as well.

This way you will always know when they publish new content. You can also follow social media pages to keep up with the next big thing in online entertainment.

There are hundreds of popular blogs today, so finding one can be difficult. Your best option is to go to Tumblr and sign up for a free account.

Next, search Twitter and Facebook over the web and check out who you already follow. Join groups and share posts and information posted by others.

These are great ways to find fresh blogs to add to your collection.

Ask Yourself, “What Are They Doing That I Am Not?”

This is called the law of abundance in marketing. If you offer a valuable product or service that other people want, then they will buy it from you. You can only control what you do, but there are many ways that others have done before you which means you will also sell copies.

So how does this apply to your website traffic problems? Let’s say you have very low engagement rates. That is, few people click on links to leave comments on your site. And even fewer people return to your site again and again for more content.

Now, don’t get me wrong, collaboration tools are great, but if no one uses them, then it’s like having a luxury car in town with no driver. The value is just the engine – the tool itself.

The next step is to ask yourself whether or not you provide a useful resource using your website. For example, are you teaching people about an area of health care and providing resources they can use? Are you sharing articles and information related to your topic? Is the content quality and accurate?

It’s impossible to be effective if no one knows who you are, where you are, or why you matter. People need to trust you and know who you are to help them solve their problems.

Compare Your Results

There are many ways to evaluate your website’s traffic, but the most basic is by looking at your analytics program.

If you have an analytics package installed on your site, this will give you some very detailed information about visitors.

You can see things like where people came from, how old their browsers are, what operating system they use, etc.

Very often, it also gives you information about people who have visited before, which helps you establish repeat customers and an ongoing relationship with them.

You can find this information in your dashboard, under reports. You may need to create one of these profiles to get access to all the reporting you need.

It takes a little time to set up, but once you do, you can start gathering useful data.

Challenge Yourself

You should be evaluating your website traffic at least once a week, if not more often. And you can use any method of tracking your visits- whether that’s Google Analytics, Sucuri, SimilarWeb, or something else.

But beyond looking at how many people are visiting your site, one of the most important things to look at is what percentage of visitors are returning visitors?

How long do they stay on your page? What actions do they take after coming to your page? Are they subscribing to newsletters, signing up for emails, requesting information, buying products/services?

This will tell you who these people are, which channels and messages appeal to them, and what messages get through to them. It also tells you which topics are popular with readers.

Fun Fact About Web Traffic

Every website wants your business, but only few will work hard to earn it. Here’s how to determine which websites are worth visiting and keeping around.

Visitors can be random and sporadic – they come to your site without any particular plan or goal. These are visitors that want something from you, usually sales leads.

Leading conversion rates start with a good offer combined with an honest offering statement, free shipping, etc. You also have interstitial pages like offers made of frosted glass or other busy pages that tend to stop readers in their tracks.

Interstitial page types include checkouts, additional signs up pages, reviews, videos, and more. Each one is different, but all fall into this category.

While having things checked off or filled out helps, it is not required to convert visitors. It just gives you an edge over competitors who don’t use these funnels.

Content is what makes people stay on your site and read, so make sure there’s plenty of it. Don’t worry about creating numerous drafts; most browsers won’t load pages more than 25 words long.

Which Marketing Channel You Handled and Which One You Didn't

Chances are, if you’ve spent any time online at all, you’re already familiar with social media. You may even have a Facebook account or two (or ten).

You probably also know how Twitter works and can tweet your mind off. Heck, you can make money by tweeting.

But do you really understand what’s happening under the hood when you use these channels? And do you have enough of an idea about them to promote using them correctly?

If you want to evaluate a website’s traffic properly, there are some things you need to keep in mind.

You will need to determine multiple factors including but not limited to the following list depending on the type of project you are working on.